Web Analyst | Digital Data Specialist

I specialize in making digital tracking seamless, scalable, and meaningful. Over the years, I’ve helped companies set up and improve their analytics infrastructure to ensure that business decisions are backed by accurate and reliable data.

My experience spans across web analytics, affiliate marketing technologies, and the implementation of data tracking systems. I’ve worked extensively with tools like Google Analytics 4, Adobe Analytics, GTM, TUNE, and BigQuery, supporting a wide range of teams—from marketing and growth to compliance and engineering.

Beyond the tools, my strength lies in bridging the technical and business sides of analytics. I translate tracking requirements into clear strategies, support implementation across stakeholders, and help organizations maintain clarity and consistency in their data.

I’ve also contributed to the development of internal tracking tools, customizing solutions to fit evolving needs. Lately, I’ve been exploring the use of AI-driven interfaces and automations to reduce manual tasks and speed up insights.

What I Focus On

• Clean Tracking Foundations: Implementing event-based and session-level tracking strategies that scale with business needs.
• Affiliate & Campaign Attribution: Ensuring reliable postback configurations and partner measurement setups.
• Tag Management & QA: Building and debugging GTM tags, dataLayers, and conversion pixels.
• Cross-Team Communication: Acting as a connector between technical and non-technical stakeholders.
• Future-Ready Thinking: Keeping an eye on how automation, AI, and privacy standards shape our field.

Before joining Multitude, a Nordic-born provider of digital financial services, I worked as a Web Analyst for Rakuten, the Japanese e-commerce leader behind platforms like Viber, Kobo, Rakuten Advertising and Rakuten TV.